Community Longitudinal Data

The icanmakeitbetter community platform allows you to create your own longitudinal data. 

The benefit of the community approach is that all of your qualitative and quantitative research data is in one place and can be filtered and segmented in a way that makes it easy for you to analyze data to create meaningful insights.

Benefits:

• Ease of data management: Whether you asked a question five months ago or last week, you can analyze data from multiple activities conducted at different times, using both qualitative and quantitative activity types. There is no more need to reach out to multiple vendors or merge multiple data files.
• Shorter surveys/ less respondent fatigue: Most ad hoc research includes screening and demographic questions. Once you ask key questions - including screener demographics and qualifiers, or an initial profile activity - you have access to this data. You can use it to segment data for your subsequent research which can shorten surveys significantly and improve member experience.